Tony is passionate about regeneration with a personal vision to be a catalyst for change so we live, think and act in harmony with the natural world. He is a marketer and strategist with deep and broad experience across multiple industries including tourism, cycling, energy, financial services and automotive. Prior to becoming a consultant, he was Director of Marketing at national tourism body Tourism New Zealand. Tony is new to the CVNZ Board (2023) and also recently joined the Board of charity Pollinator Paths. Tony is of Pākehā and Ngā Puhi (Ngati Manu, Te Mahurehure) descent.